Hi, I’m Claire and I’m an Advertising and PR student currently in my second year of my HND. This is a student blog as part of my course and is based on my love of Disney; the history, the movies, the resorts and of course Walter Disney himself.

The aim of this blog is to discover exactly what it is that keeps us hooked even into adulthood and how the Disney brand has become what it is today.

I hope you enjoy reading my insight into the Disney brand 🙂